My experience at wholefoods is always a great one. I can spend close to an hour there walking up and down every single aisle. my favourite section without a doubt is always the meat and seafood section. however on my last trip there i spent close to an hour in the spice aisle.. I have always been intrigued with using saffron in food. Saffron is the dried stigma ( female part of a flower) . Its flavour is woody, bittersweet and slighty honeylike. Saffron is often used in indian cooking however it is also a favourite spice in to north african, arabic and spanish cooking.l !